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  1.  
  2.                                  APPENDIX C:
  3.  
  4.                      HYPERTEXT SYSTEM CASE STUDY PROTOCOL
  5.  
  6.  
  7.              I. Purpose
  8.  
  9.                    A. The project is a case study of information
  10.                       organizational software tools and methods used
  11.                       in a hypertext authoring system. (Plan
  12.                       outline, base, Yin, 65)
  13.                    B. Case study subject
  14.  
  15.                         1. The case study subject is the MaxThink
  16.                            hypertext authoring system, of Berkeley
  17.                            CA.
  18.                         2. The investigator will study working
  19.                            production methods used for the "DaTa" CD-
  20.                            ROM-based hypertext product.   It is a
  21.                            hypertext system containing detailed
  22.                            reference information for the accounting
  23.                            and auditing profession.  It is produced
  24.                            under contract to Deloitte & Touche by
  25.                            MaxThink, Inc., and Pondlife Knowledge
  26.                            Systems, Inc.
  27.                         3. Selection of the subject
  28.  
  29.                              i. The investigator examined
  30.                                 specifications of more than a dozen
  31.                                 hypertext software candidates,
  32.                                 before deciding on the MaxThink
  33.                                 system.  He also personally tested 8
  34.                                 of the systems, before the final
  35.                                 decision.
  36.                              ii. He limited candidate systems to
  37.                                 those operating under MS-DOS.
  38.  
  39.                                   a. He reasoned that this
  40.                                      operating system has the
  41.                                      largest and most mature
  42.                                      installed user base (1991), and
  43.                                      the largest current business
  44.                                      market penetration.
  45.                                   b. It is thus the market with the
  46.                                      earliest possibility for mass-
  47.                                      market hypertext product
  48.                                      distribution, and the first
  49.                                      substantive consumer reaction
  50.                                      and feedback.
  51.  
  52.                              iii. The MaxThink software had the
  53.                                 most sophisticated information
  54.                                 organization, hypertext network-
  55.                                 building, and control utilities of
  56.                                 the hypertext authoring systems
  57.                                 examined.
  58.                              iv. To the investigator's knowledge,
  59.                                 the DaTa product is additionally the
  60.                                 largest and most complex hypertext
  61.                                 information product currently
  62.                                 published.  It is a serial hypertext
  63.                                 publication, updated 4 to 6 times
  64.                                 per year.  The December, 1990,
  65.                                 edition of the product was 80
  66.                                 megabytes in size, containing
  67.                                 approximately 200 interconnected
  68.                                 networks, 20-25,000 ASCII content
  69.                                 files, and an estimated 150,000
  70.                                 hypertext links.
  71.                              v. Finally, this study subject was
  72.                                 especially appealing to the
  73.                                 investigator, because it combined
  74.                                 the status of hypertext authoring
  75.                                 system software developer and
  76.                                 publisher, with the management of a
  77.                                 large hypertext publishing
  78.                                 operation. This lent credence in
  79.                                 both the areas of hypertext software
  80.                                 design and in the realities of
  81.                                 editorial and information management
  82.                                 of a large and changing hypertext
  83.                                 information product.
  84.  
  85.              II. Procedures
  86.  
  87.                    A. Scheduling of case visit
  88.  
  89.                         1. The subject site visit will take place
  90.                            during the week of March 11-15, 1991.
  91.                         2. The investigator will visit the MaxThink
  92.                            company site in Berkeley CA, as well as
  93.                            the associate's working office in
  94.                            Kentfield CA.
  95.  
  96.                     B. Persons to be interviewed
  97.  
  98.                         1. Neil Larson, Berkeley CA, President of
  99.                            MaxThink, Inc., developer of the
  100.                            hypertext software and authoring system.
  101.                         2. Tony Phillips, Kentfield CA,
  102.                            author/creator of the DaTa hypertext
  103.                            system.
  104.                         3. Kim Wilson, Berkeley CA, independent
  105.                            hypertext author/consultant, experienced
  106.                            user of the MaxThink system, on numerous
  107.                            contracted hypertext information
  108.                            projects.
  109.                         4. Bruce Winters, Deloitte & Touche
  110.                            executive with responsibility for the
  111.                            DaTa product (to be interviewed by
  112.                            telephone).
  113.  
  114.                    C. Other information sources (Yin, 78)
  115.  
  116.                         1. Detailed interview notes, to be
  117.                            supplemented by tape recordings of
  118.                            interview sessions.
  119.                         2. Authoring system and runtime hypertext
  120.                            software documentation.
  121.                         3. Internal operating documents and
  122.                            production records.
  123.                         4. Software publisher newsletter, published
  124.                            reviews.
  125.                         5. Direct observation of
  126.                            authoring/production methods, procedures.
  127.                         6. Detailed examination of the DaTa
  128.                            hypertext product.
  129.                         7. Corroboration of information system
  130.                            capabilities and operation by
  131.                            professional colleagues.
  132.  
  133.                    D. Principles of evidence to be applied
  134.  
  135.                         1. Multiple sources of evidence - The
  136.                            investigator will use multiple sources of
  137.                            evidence, for validation of direct
  138.                            observation and interview data. (Yin, 89)
  139.                         2. Organization of data - The investigator
  140.                            will organized notes and supporting
  141.                            documents using indexing to coded
  142.                            question numbers from the interview
  143.                            schedule.  The investigator will use this
  144.                            coding number system for reference and
  145.                            identification of supporting materials.
  146.                            (Yin, 92)
  147.                         3. Documentary evidence - to be used for
  148.                            corroboration whenever possible.
  149.                         4. Chain of evidence - Much information
  150.                            will come from the interviews.  However,
  151.                            supporting documents and examination of
  152.                            the sequence of hypertext authoring will
  153.                            provide additional verification of
  154.                            intended and actual hypertext product
  155.                            authoring design, methods, and final
  156.                            results.  The chain of evidence may
  157.                            include verbally stated and written goals
  158.                            and procedures, system planning
  159.                            statements or documents, documentation on
  160.                            software abilities and methods,
  161.                            examination of administrative production
  162.                            records, and ending with actual
  163.                            performance of the final hypertext
  164.                            information product.  As needed, the
  165.                            research report will include specific
  166.                            references to these various items of
  167.                            evidence.
  168.  
  169.                    E. Specific techniques to be used
  170.  
  171.                         1. Interview schedule to be provided to
  172.                            subjects in advance, to allow time for
  173.                            reflection.
  174.                         2. The investigator will discuss each
  175.                            schedule item with them prior to the
  176.                            answer, to insure they understand
  177.                            terminology and meaning of the item.
  178.                         3. The investigator will take detailed
  179.                            notes during the interview sessions, and
  180.                            will also tape record the sessions.
  181.                         4. The interviewer will ask subjects for
  182.                            reference to documentary, written
  183.                            corroboration, or other information
  184.                            sources, pertaining to selected items, to
  185.                            allow for internal checking and detail
  186.                            follow-up.
  187.                         5. Classification of unincorporated
  188.                            features
  189.  
  190.                               i. The interview schedule is based
  191.                                 upon the "Traditional Information
  192.                                 Access Methodology" model, created
  193.                                 by the investigator.  The research
  194.                                 findings will include
  195.                                 generalizations about applications
  196.                                 of these traditional information
  197.                                 access methods to the hypertext
  198.                                 medium.
  199.                              ii. The investigator will make a
  200.                                 special point of questioning the
  201.                                 principals about information access
  202.                                 elements NOT currently contained in
  203.                                 the MaxThink authoring system and
  204.                                 runtime hypertext software.  He will
  205.                                 query specifically about the
  206.                                 possibilities for development of
  207.                                 such features, either via software
  208.                                 modules or usage of external, third-
  209.                                 party, software products.
  210.                              iii. The interviewer will classify and
  211.                                 record details within the interview
  212.                                 notes, using the following
  213.                                 categories:
  214.  
  215.                                   a. "Present" - existing in
  216.                                      current system.
  217.                                   b. "Easily Achieved" - requiring
  218.                                      only editorial decision by
  219.                                      author for addition to the
  220.                                      current implementation.
  221.                                   c. "Modifications Needed" -
  222.                                      requiring changes to current
  223.                                      software. (In addition, the
  224.                                      interviewees will be questioned
  225.                                      about the general approach and
  226.                                      estimated effort for such
  227.                                      modifications.)
  228.                                   d. "Not Achievable" - Not judged
  229.                                      possible within this particular
  230.                                      hypertext software
  231.                                      implementation and/or approach.
  232.  
  233.                              iv. This classification will aid in
  234.                                 the "Generalization" portion of the
  235.                                 final research report.
  236.  
  237.              III. Prepare case study protocol & questions
  238.              IV. Analytical strategy (Yin, 99+)
  239.  
  240.                    A. Basis - both data collection and analysis
  241.                       will be based upon the investigator's
  242.                       theoretical construct or conceptual model of
  243.                       traditional information retrieval methods.
  244.                    B. Modes of analysis
  245.  
  246.                         1. The investigator will primarily use the
  247.                            technique of pattern-matching logic (Yin,
  248.                            103) for analysis of the study.  (Yin,
  249.                            100)
  250.  
  251.                              i. He will compare the collected case
  252.                                 study facts to the proposed
  253.                                 conceptual model.
  254.                              ii. This mode of analysis should tend
  255.                                 to bear out or verify internal
  256.                                 validity of the model, compared to
  257.                                 objective reality.
  258.                              iii. Alternatively, the data may point
  259.                                 out flaws in the conceptual model,
  260.                                 suggesting modification, alternative
  261.                                 approaches for modification, or
  262.                                 simple rejection.
  263.                              iv. This analysis will generally
  264.                                 support or contradict the general
  265.                                 model construct, giving basis for
  266.                                 conclusions on the research
  267.                                 hypotheses.
  268.  
  269.                         2. Data displays used in representation.
  270.  
  271.                              i. This is not a multi-case study, and
  272.                                 will not focus on numeric or
  273.                                 statistical data collection.  The
  274.                                 interview and supporting data will
  275.                                 instead focus on detailed
  276.                                 description of information system
  277.                                 editorial and access-design
  278.                                 methodology.
  279.                              ii. The investigator will use flow
  280.                                 charts, and tabular presentations to
  281.                                 summarize the findings of the study.
  282.                              iii. The flow charts will describe the
  283.                                 authoring process, including the
  284.                                 presence of data processing,
  285.                                 editorial, information access
  286.                                 enhancement, and quality control
  287.                                 mechanisms.
  288.                              iv. The tabular charts will portray
  289.                                 the characteristics of the subject
  290.                                 hypertext system, in presentations of
  291.                                 ranking of adherence in the various
  292.                                 areas of the conceptual model.
  293.                              v. The tables will also optionally
  294.                                 represent the ranking or adherence
  295.                                 of a general hypertext information
  296.                                 system, based upon analysis of the
  297.                                 "Possible" and "Achievable" answer
  298.                                 classifications.
  299.